Two important parts of many physicians’ business are marketing and advertising to attract new patients to the practice. In advertising, however, physicians must take note of important rules implemented by the Texas Medical Board and other agencies relating to advertising.
This toolkit may be of assistance to Texas physicians in preparing a marketing vision and plan for their practice. Physicians have the responsibility to “carefully scrutinize” their advertisements to ensure they adhere to the “highest ethical standards of truth in advertising.” The regulations relating to physician advertising are complex and precise in the use of their language. Users of this toolkit must be aware that the touchstone for compliance is the text of the regulation, not the text of any document in this toolkit.
This toolkit is a benefit of TMA membership.
Last Updated On
November 07, 2024
Originally Published On
October 31, 2024